best selling brand
Ganni is undoubtedly one of the most exciting labels to have come out of the last decade. The Danish brand – which was revamped by husband-and-wife duo Ditte and Nicolaj Reffstrup nine years ago – began to slowly make waves in the fashion industry before eventually becoming the designer label that every girl on your Instagram feed worth following, was wearing.
To give an idea of quite how successful the brand has become, consider that Ganni is now the number one contemporary brand in terms of sales at both Net-a-Porter and Browns. It is also one of the top 20 bestselling labels overall at Net and in the top five at Browns. Net-a-Porter has increased its buy by over 800 per cent since launch and will increase it further next season, which is a very similar story at Browns. Womenswear ready-to-wear buyer, Jennifer Bishop told us: "Ganni girls know what they want and dresses continue to be the success story. Our bestselling dresses sell out within two weeks and we have increased our depth massively versus last season – the demand just continues to grow."
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